Return on Ad Sales (ROAS)
What is Return on Ad Sales (ROAS)?
ROAS reflects how many sales were driving by advertising. Usually, you would measure the ROAS for a specific advertising campaign. ROAS is either reflected as a percentage (“We saw a ROAS of 400%”) or as a multiplier (“We saw a ROAS of 4X”).
How to calculate ROAS
To calculate ROAS, you will need to know the following:
- Sales: How much you sold, thanks to advertising
- Spend: How much you spent on advertising.
Let’s say Jay spent $15,000 on advertising, and had $55,000 in sales:
You then calculate it as follows:
ROAS = Sales ÷ Spend ROAS = $55,000 ÷ $15,000 ROAS = 3.67X