What is a target audience?
A target audience is the audience for which a publication, advertisement or message is intended.
Why is a target audience important?
Not everyone is interested in an advertiser’s message. Without a target audience, an advertiser will spend money showing ads to people who are not interested in the advertised message.
With a target audience, an advertiser can focus their message. By making their message and targeting relevant, they will see a better performance. One will see more clicks (a better click through rate) or more conversions (a better cost per action).
Is target audience the same as target market?
No. A target audience is the audience for a specific message.
A target market is a group of consumers for which a specific product or service is built.