{"componentChunkName":"component---src-templates-definition-js","path":"/definition/return-on-ad-sales-roas/","result":{"data":{"markdownRemark":{"id":"db79d31b-cca8-560e-87e2-6f9df0f96fb5","frontmatter":{"title":"Return on Ad Sales (ROAS)","description":null,"image":null},"html":"<h2>What is Return on Ad Sales (ROAS)?</h2>\n<p>ROAS reflects how many sales were driving by advertising. Usually, you would measure the ROAS for a specific advertising campaign. ROAS is either reflected as a percentage (“We saw a ROAS of 400%”) or as a multiplier (“We saw a ROAS of 4X”).</p>\n<h2>How to calculate ROAS</h2>\n<p>To calculate ROAS, you will need to know the following:</p>\n<ol>\n<li>Sales: How much you sold, thanks to advertising</li>\n<li>Spend: How much you spent on advertising.</li>\n</ol>\n<p>Let’s say Jay spent $15,000 on advertising, and had $55,000 in sales:</p>\n<p>You then calculate it as follows:</p>\n<pre>\nROAS = Sales &divide; Spend\nROAS = $55,000 &divide; $15,000\nROAS = 3.67X\n</pre>","excerpt":"What is Return on Ad Sales (ROAS)? ROAS reflects how many sales were driving by advertising. Usually, you would measure the ROAS for a…"}},"pageContext":{}},"staticQueryHashes":["3649515864","764694655"]}