Click-through-rate (CTR)

What is click-through-rate (CTR)?

Click-through-rate (CTR) is the percentage of impressions that resulted in a click. Click-through-rate is used in search advertising and display advertising.

Why is click-through-rate (CTR) important?

Click-through-rate allows you to measure how relevant your ads are. A high CTR means your ads are relevant and your audience wants to learn more. A low CTR means your ads are not relevant.

How to calculate click-through-rate (CTR)

To calculate CTR, you will need:

  • Impressions: the number of times your ads or links were shown
  • Clicks: the number of clicks on your ads or links

Imagine John runs a search advertising campaign. His sponsored search results gain 15,000 impressions and resulted in 200 clicks.

CTR = Clicks ÷ Impressions × 100
CTR = 200 ÷ 15,000 × 100
CTR = 1.33%

See also

© 2021Adlexicon