What is click-through-rate (CTR)?
Click-through-rate (CTR) is the percentage of impressions that resulted in a click. Click-through-rate is used in search advertising and display advertising.
Why is click-through-rate (CTR) important?
Click-through-rate allows you to measure how relevant your ads are. A high CTR means your ads are relevant and your audience wants to learn more. A low CTR means your ads are not relevant.
How to calculate click-through-rate (CTR)
To calculate CTR, you will need:
- Impressions: the number of times your ads or links were shown
- Clicks: the number of clicks on your ads or links
Imagine John runs a search advertising campaign. His sponsored search results gain 15,000 impressions and resulted in 200 clicks.
CTR = Clicks ÷ Impressions × 100 CTR = 200 ÷ 15,000 × 100 CTR = 1.33%